Our company, titled ARSTEL, was founded in 1993 in St.Petersburg, Russia.

Overcoming the difficulties of growth during all passed years, our company has been successfully evolving, gaining the experience and knowledge, creating a stable team of like-minded people.

Today, we are a powerful, constantly advancing enterprise. We are a leading authority as one of the most reliable businesses on the Russian market.

Since the foundation the main body of ARSTEL company involved top rank engineers with great experience in the development and implementation of radio-electronic systems. This fact ultimately determined our company principal activities closely related with modern electronics. Nowadays we deal with radio-electronic systems for modern buildings and constructions being equipped in particular with:

• Intercom systems;
• Public Address equipment;
• Professional Audio equipment;
• Total solutions of telecommunication equipment (MATV, CATV, SMATV, HFC network, Home network and others);
• CCTV;
• PBX phone systems;
• Cabling and Telecommunications.

In 1995 our company obtained the first experience of radio-electronic equipment deliveries from manufacturers abroad.

Since that time, every year we were permanently increasing both the volume and the variety of products supplied on the Russian market.

It is not a secret that product delivery to Russia is a complex and difficult task. We have acquired a sufficient practice as well as close relationships with our partners in cargo tranportations and customs brokers to successfully resolve such kind of problems today.

We get all necessary authorization documents including certificates and licenses so that foreign products could be accessible for Russian customers. To illustrate this we kindly address readers to our website link Certificates, where you can find, as example, the samples of certificates required.

ARSTEL is currently one of the biggest importing companies within a specific segment in Northwestern region of Russia.

We accumulated the rich experience in arranging of products transportation to Russia with their custom clearance. Subsequent processing and storing of products is realized in our own cargo terminals.

Logistics department of our company includes four terminals occupying 2200 square meters in St.Petersburg and Moscow. The logistics has a necessary technical support, car fleet, highly skilled logistical managers and warehouse workers. The long term stable contact with shipping companies allows us to provide prompt deliveries of any lot size to our customers in more than 150 cities and towns all over Russia. The transportation includes automobiles, railway, aviation.

At the present time, wholesale trading is rather a main priority line of our company, as it is most effective since the first year of our foundation.

Saint Petersburg is the city with a sea port. Such a reality stimulates our business and minimizes delivery costs.

We arrange product sales to all the regions and towns of the Russian Federation where we have constant customers and good business with them.

Through many years our company was disposing own branches in regional centers resulting in creation of steady trade relations with the partners and formation of manifold dealer networks having our representatives in all Russian regions.

We provide our dealers with the best conditions for their business development. Using the advantages of close cooperation with us allows them to successfully promote the equipment and to compete with other resembling trademarks in the regions.

But we do not limit ourselves within just sales of equipment. Our properly tooled service center and highly qualified engineers support the clients with unceasing help of wide range from technical consultations to any complexity repair works concerning the equipment delivered by our company.

Of course, the background of this process is based on painstaking work of all our company staff.

If you are a manufacturer of reliable and qualitative products relating to the technical equipment mentioned in the beginning of this article and you wish to move your products on the Russian market, then, perhaps, you are on the proper way right here.

It is well known that products promotion is a very complex difficult and careful work that requires the knowledge, practical skills, experience, material costs, company's own market space and so on.

Of course, this task does not coincide with the capabilities of any company especially in terms of today’s stiff competition.

Normally, our company starts product promotion with obtaining the necessary authorization documents permitting an importation and domestic sales of those products (kindly read our website link: Certificates). At the same time, we translate and publish in Russian the operational manuals and other product documentation received from manufacturers. It should be noted that sales of equipment without accompanying documents are prohibited on the territory of our country, unless accompanying documents have been prepared in Russian.

For the goods to be promoted effectively and in order to raise a keen interest of customers to a new equipment we apply all conceivable methods. We make leaflets announcing new products, circular letters, booklets and catalogs containing the respective trademarks as well as periodical target news distribution being useful to the customers. Afterwards, all this information is forwarded to the customers both by e-mail and by post.

Our company is a regular participant of the Russian fairs and exhibitions relating to the main lines of our activity. You may find out more about our persistence and goal-seeking behavior, if you visit our website link Awards.

Several times a year we hold seminars and presentations that is a good way of product promotion. Our seminars have three categories: “home seminars” arranged in our office, “exhibition seminars” arranged at exhibitions, “traveling seminars” arranged in other towns of the Russian Federation.

The illustration of our promotion ability is the fact that in 2007 our company became an exclusive distributor of Inter-M Corporation, which is world-renowned manufacturer of public address and professional audio systems. Of course, it was not easy for us to achieve such a result, but, we confirm our high standards from year to year.

One of our company activities is the organization of consultations and seminars on continuing basis for the foreign companies whom we have partnership relations with.

For successful functioning on the Russian market our foreign partners need a specific information to be collected and analyzed in the form as follows:

• The Russian market research including data about the other products and trademarks presented on the market, price strategy, advertising policy, certification features, product markings in conformity with the current laws and so on;

• Tracking of Russian standards and legislation while manufacturing of products or moving them on Russian market;

• Market demand analysis applied to a specified type of products, making the recommendations for manufacturer about the development of new models and adaptation of existing ones to market needs by means of model modifications.

According to our partner requests we carefully collect, systemize and analyze the information. Later on, we represent processed information to our partner in the form of seminar or periodical scheduled consultations at his discretion.

As a rule, the purpose of such a work is:

• Definition and formulation of optimal strategy in order to promote the products of our partner on the market successfully;
• Creation of competitive products taking into account the specific character of the market, local laws, customer requirements and so on.

Such a tactics of joint work with our partners and our company strategy abovementioned predetermine the successful promotion of your products on the Russian market.

Today our company is servicing well-known world brands of Public Address equipment.

The high quality of our consulting activity as well as joint efforts together with our partners on creation of competitive equipment is conditioned by professionalism and diligence of the staff of commercial, engineering, advertising and analytical departments of our company.

The reader may be assured in seriousness and depth of approach to the products promoted after getting acquainted with thematic articles written by engineers of our company and devoted to the different types of equipment and the peculiarities of equipment application and installation. The articles are original and protected by copyright law. One may find them on our website by clicking on a proper link of blue panel.

Our company has its own department engaged in installation and start-up works.

The customers can get from us the full cycle of service required: inspection of building, development of technical specification, project implementation, delivery of equipment, installation and start-up works, warranty repair.

Our company has all necessary authorization documents and licenses for this cycle to accomplish. Please, have a look at our website link: Licenses.

No doubts, if the complete cycle of above works is carried out by the same company, it is always very convenient for the customer.

First of all we execute installation and start-up works with the equipment delivered by us on the Russian market. However, in case of necessity or customer request we make above works with the equipment of different trademarks.

Today this kind of our activity is progressing intensively and we have the impressive list of buildings and constructions, where installation and start-up works have been made with the straight participation of our department. The reader may touch this information by visiting our website links: Installations and Gratitudes.

The specialists of our company having the extensive experience carry out the design of engineering systems. We have all necessary license software, a regulatory basis and a comprehensive technical data for realization of projects with any equipment according to the main lines of our activities. A positive conclusion of expertise issued by authorized state structure is a natural confirmation of full cycle of project execution.

We pay very serious attention to checking of project decisions made by our clients occupying the sphere of design engineering. At present time, our company supports more than 2000 Russian project companies including key design institutes of big cities and regional centers and also highly tailored commercial project enterprises. Our support definitely concerns the engineering systems based on the equipment delivered by our company to the Russian market. Owing to such a cooperation we define the types of engineering equipment meant for use in future buildings on the whole territory of Russia.

This approach advantageously allocates our company among others in the field of radio-electronic system installations for 16 years already.